A report by Nielsen, a leading company in measuring media consumption, reinforces the importance of radio broadcasting for music artists. In its recently released year-end report on U.S. music statistics, Nielsen stated, “Radio remains the top method of music discovery, and its local nature makes it an integral part of the daily lives of hundreds of millions of consumers in markets large and small.” Nielsen also highlighted that 91.3 percent of Americans tune into radio every week.
Some other interesting figures shared in this report are that 93 percent of Americans listen to music, nearly 6 in 10 music listeners employ a hybrid approach of listening to over-the-air broadcasts and online streaming, and nearly a quarter of music listening happens in cars. In addition, of the money consumers spend on music, over half is spent on live events.
By Aaron Mercer, Vice President of Government Relations
Published: January 16, 2015