Member Voices: Paul Virts, Senior Vice President for Media at Northwestern College

Paul VirtsThe following is part of a series on how NRB membership has benefited Christian media and ministry professionals who have joined the association through their organization or as an individual.

Paul Virts’ leadership ability borders on legendary.

In his professional life, he has served in positions such as Senior Vice President for Media at Northwestern College, Vice President and Chief Operating Officer for Leading the Way with Dr. Michael Youssef, and Director of Media for KMC Media, a subsidiary of KMA Direct Communications.

But, once upon a time, Virts was not a practiced leader, but rather a person burdened with pure potential and limited opportunity for growth. What helped Paul break free, reach his God-ordained potential, and grow his reputation in the Christian communications industry? In many significant ways, NRB membership.

“NRB membership qualified me to serve in NRB leadership roles, and the roles provided me with great opportunities to develop my leadership skills,” explains Virts, who began serving on NRB’s Standing Committees in the 1980s and kept with it over the years and as his career developed and changed direction.

While at Regent University, Virts served on the iNRB Standing Committee. While at CBN, he served on the NRB Television Standing Committee. Currently, as part of his work with Northwestern University and Northwestern Media, he has been serving on the NRB Radio Standing Committee. Virts also serves on the NRB Board of Directors, which has included a special assignments to the Membership Committee and two terms with the Finance Committee.

“Because of NRB membership and my leadership roles, I learned early on to plan and teach educational sessions,” says Virts who has helped plan 100+ NRB educational sessions to the NRB Christian communications community over the years. “I also learned how to participate in critical conversations about industry issues and to lead groups to consensus.”

Paul Virts at KTISFor Virts, connections to other Christian communicators have also proved a valuable NRB membership benefit.  “Some of my personal growth occurred because NRB members — industry friends — got to know me and my work, and offered me new opportunities,” says Virts. “Those relationships and opportunities have been life changing and helped to lead me to where I am today.”

In November 2015 Virts retired from University of Northwestern (St. Paul, MN) and took his next step: he is starting his own consulting business to help Christian radio stations around the nation and internationally. And, NRB will continue to be a part of his journey. He is applying for his own individual membership and plans to remain on the NRB Board of Directors and serve on the Radio Committee. This is because Paul Virts – even after 35-plus years of affiliation – still values the opportunity NRB provides as a leadership outlet and as a point of connection for Christian communicators. 

About NRB membership, Paul says, “I advise Christian communicators from all fields to join NRB and engage.  It will provide them with an incredible opportunity for personal, professional, and organizational growth. It certainly made a tremendous difference for me. ”

To learn more about Paul, visit his LinkedIn profile. He can also be reached at

For information about NRB membership or to share your own membership-oriented success story (which may be published in a future issue of NRB Today), contact Melissa Sturgis, NRB Director of Membership, by calling 703-331-4502 or sending an email to

By NRB Staff

Published: December 17, 2015


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