In Memoriam: David Mainse, Founder of Crossroads Christian Communications, 100 Huntley Street

David MainseRev. David Mainse, Founder of Crossroads Christian Communications Inc., went to be with the Lord on September 25, 2017, after a five-year battle with MDS leukemia. He was 81.

Under Mainse’s leadership and direction, what began in 1962 as a weekly black-and-white, 15-minute broadcast that aired after the nightly news on a small TV station in Pembroke, Ontario, Canada, grew to become an expansive family of ministries that included international multimedia programming, an international relief and development organization, a broadcast school (that trained Christian communicators from more than 80 countries around the world), and a national prayer center that fields more than 30,000 calls each month, providing 24/7 telephone prayer support to Canadians.

“He was passionate about people, about Canadian unity, and about ecumenical dialogue,” said Lorna Dueck, Crossroads Chief Executive Officer, in a press release. “That passion led to innovation. David used the platform of daily television to model open, respectful conversation on faith among citizens from coast-to-coast. And his cross-Canada tours, designed to encourage Canadians, made broadcast history.”

According to his ministry, it was Mainse’s vision (which was motivated by a desire to see Christian programming in primetime) and his team’s arguments before Canada’s broadcast regulator (CRTC) in the early 1980s that led the CRTC to determine that there was merit to the idea of allowing religious groups to own and operate broadcast stations – an opportunity that had not existed in Canada for 50 years. The CRTC subsequently amended the Broadcasting Act and later called for applications for religious channels.

Mainse subsequently founded Canada’s most-watched religious broadcaster, YES TV (formerly CTS), consisting of television stations in Burlington, Calgary, and Edmonton. Crossroads also launched several spin-off ministries, including the Circle Square Ranch children’s camps, which have provided spiritual nurturing and skills training to hundreds of thousands of Canadian children (Crossroads gifted the camps to InterVarsity Christian Fellowship in 2011).

In 1982, Crossroads Emergency Response and Development Fund (formerly ERD; now “Crossroads Relief and Development”) was established. Since then, it has disbursed more than $37 million to humanitarian projects worldwide.

Before his passing, Mainse requested that a memorial fund be established posthumously in his name to support four charities especially close to his heart, including Crossroads and three charities led by his children. For more about the fund or to make a donation, click here.

Mainse is survived by his wife of 59 years, Norma-Jean; four children – daughter Elaine and her husband Bruce Stacey, daughter Ellen and her husband Nizar Shaheen, son Reynold and his wife Kathy, and son Ron and his wife Ann; as well as 16 grandchildren with their respective spouses; and 13 great-grandchildren.

The website davidmainse.com has been created to honor Mainse. It includes a guestbook to offer condolences to the family, as well as information regarding visitation and funeral arrangements. A celebration service is scheduled for September 30 at the Church on the Queensway in Toronto.

By NRB Staff

Published: September 28, 2017

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