IBN Announces ATSC 3.0 ‘Benchmark’ Trial

IBN Television, acquired by NRB member organization Cross Talk International in 2015, recently announced a successful demonstration by ARK Mediacom, Inc. (ARK) in end-to-end delivery of IP streaming video content over its network.

This initial test – which utilized the next generation ATSC 3.0 broadcast standard from studio origination to the consumer edge – aimed to show how “over the top” (OTT) providers may be able to deliver streaming services nationwide. Technologists from 13 companies and three continents reportedly participated in the proof of concept project with Hitachi Comark serving as system integrator.

IBN called the new development “an important benchmark.”

“It is a great privilege to have had our CrossTalk and Today with God TV programs broadcasting on IBN when the new ATSC 3.0 technology was deployed during the ARK Mediacom test,” said Dr. Randy Weiss, president of CrossTalk International, in a press release. “I’m thankful to report that instead of soap operas or soap powder commercials, the first use of this exciting technology was to preach the Gospel from Israel and from Cuba.”

ARK’s CEO, Vern Fotheringham, added, “The most exciting thing about broadcast 5G is our now-demonstrated ability to simulcasting content across a nationwide IP multicast network that enables virtually unlimited OTT video and IP data delivery directly to consumers. This is a stark contrast to the existing fixed and mobile carrier's reliance on unicast one-to-one connection-based solutions that further impact the over-stressed architecture of today’s Internet.”

Learn more about this test from IBN and in this TV Technology article.

By NRB Staff

Published: October 18, 2018

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