The Texas Association of Broadcasters (TAB) has honored 90.9 KCBI, Dallas, and its volunteers with the 2019 Bonner McLane Public Service Award in the Large Radio category.
The Bonner McLane Public Service Awards was created to recognize television and radio stations’ outstanding contributions and service to their local communities – including news coverage.
Last year, KCBI - partnering with Buckner International, Habitat for Humanity, and Mission Arlington – offered its listeners the opportunity to share the love of Jesus with North Texas families through its Summer of Service. In June, more than 100 KCBI volunteers worked on Habitat builds in Collin County, Dallas, Fort Worth, and Garland. On the Summer of Service Day in July, about 200 more boxed up 1,500 pairs of shoes to give to kids in need at the Buckner Shoes for Orphan Souls Warehouse and prepared back-to-school backpacks, sorted clothing, and more for those served by Mission Arlington. Nearly 320 KCBI volunteers showed up during Summer of Service 2018. Then, in August, listeners donated nearly 2,500 pairs of shoes for kids who need them most through Buckner Shoes for Orphan Souls – just in time for back to school.
“Your 2018 Summer of Service campaign is an outstanding example of local broadcasters’ unique ability to address a key community concern in a meaningful way,” said Oscar Rodriguez, President of the Texas Association of Broadcasters. “This award reflects not only your station’s commitment to public service, but also to Texas broadcasters’ leadership throughout the Lone Star State in advancing the well-being of our friends and neighbors.”
In receiving the award, KCBI General Manager Matt Austin said, “This honor is truly for our listeners, who care deeply about making the Dallas/Ft Worth area a better place to live.”
“We owe our gratitude to those who responded with their hard work and servant hearts,” he exclaimed.
By NRB Staff
Published: August 22, 2019