NRB spoke this week on behalf of the unique needs of Christian TV. In public comments filed with the FCC, NRB urged the Commission to consider the impact of its spectrum auction broadcaster relocation strategy on donor-supported stations. NRB Senior Vice President and General Counsel Craig Parshall and Associate Counsel Jennifer Gregorin, co-author of the filing, stated, “While commercial stations may be able to adjust advertising rates to cover the cost of additional promotion and marketing necessary to grow a new viewing audience segment, non-commercial stations cannot. Donor-viewers who can no longer receive programming from a religious television station will likely stop giving to that station.” They then detailed costs particular to such ministries and a fair strategy for reimbursement.
By Aaron Mercer, Vice President of Government Relations
Published: November 1, 2013