NRB Calls for ‘Kid Vid’ Reform

As the FCC considers modifications to its “Kid Vid” rules, NRB has called out the unnecessarily heavy burden of current mandates and offered ideas for a new approach to carrying out the intent of the Children’s Television Act (CTA) of 1990 that serves as the basis of the rules.

“The current children’s television regulatory scheme is overburdensome, disincentivizes creativity, and prioritizes the Commission’s judgment over broadcasters on how to best serve their local communities,” wrote Joseph Chautin of Hardy, Carey, Chautin & Balkin on behalf of NRB. Instead, NRB suggested a new menu-option certification of compliance with CTA in an effort to reduce regulatory burden and to promote collaboration and creativity in programming for the children.

Currently, the agency requires that TV stations have at least three hours per week of core programs identified for their entirety by an “E/I” symbol, that such programs must be at least 30 minutes long, that they be aired between 7:00 a.m. and 10:00 p.m., and that they be regularly scheduled each week.

NRB concluded its public comment, “A new ‘light touch’ approach to evaluating television stations’ efforts to serve children is the right reform. Less of a Commission role, and more of a local broadcaster role, is the correct answer.”

The reply comment period for this proposal (available in the Federal Register here) closes on October 23.

By Aaron Mercer, Vice President of Government Relations

Published: September 28, 2018


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