The FCC is revisiting “Kid Vid” rules stemming from the Children's Television Act of 1990, and the initial comment deadline is fast approaching.
Currently, the agency requires that TV stations have at least three hours per week of core programs identified for their entirety by an “E/I” symbol, that such programs must be at least 30 minutes long, that they be aired between 7:00 a.m. and 10:00 p.m., and that they be regularly scheduled each week.
Of interest, in addition to re-evaluating such requirements, the agency notes that its proceeding also “proposes creating a framework under which broadcasters could satisfy their children’s programming obligations by relying in part on special sponsorship efforts and/or special non-broadcast efforts.”
The initial comment period for this proposal (available in the Federal Register here), closes on Monday, September 24. Reply comments will be due by October 23.
By Aaron Mercer, Vice President of Government Relations
Published: September 14, 2018