FCC Proposes New Broadband Labels

The FCC this week unveiled new nutrition-style labels intended to help Internet consumers understand what they are getting in terms of price and performance with various fixed and mobile broadband offerings.   Developed in consultation with the agency’s Consumer Advisory Committee, such labels are intended to be easy to understand and to prevent billing surprises.  FCC Chairman Tom Wheeler said, “Customers deserve to know the price they will actually pay for a service and to be fully aware of other components such as data limits and performance factors before they sign up for service.”

While the particular formats suggested by the Commission are not required, the disclosure of such information is under the FCC’s net neutrality rules.  More information is available here.

By Aaron Mercer, Vice President of Government Relations

Published: April 8, 2016

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