In an op-ed for The Christian Science Monitor, FCC Chairman Julius Genachowski made a strong push for a proposal NRB has been advocating for some time: let non-commercial broadcast stations be allowed to use up to one percent of their air-time to fundraise for the benefit of third-party non-profit organizations.
Chairman Genachowski highlighted, “…allowing noncommercial stations to partner with charities, churches and other religious organizations, schools, and other non-profits to raise money for worthy causes would enable these stations to help meet the needs of their local communities. On-air fundraising by these stations can also help raise awareness about important local and international topics, such as poverty, health care, and humanitarian issues, thereby deepening the station’s connection to their communities.”
The FCC has issued a Notice of Proposed Rulemaking (NPRM) inviting public comment on this subject. Through official filings and private meetings at the FCC, NRB has advocated for this regulatory change that would allow non-commercial Christian radio and TV stations to provide important support for charitable ministries in local communities and abroad.
• Read FCC Chairman Genachowski’s article in The Christian Science Monitor.
• Read the FCC NPRM and related press release on this proposed rule change.
• Find NRB Senior VP & General Counsel Craig Parshall’s comments on this subject before a FCC panel in October 2011.
By Aaron Mercer, Vice President of Government Relations