CRISTA Broadcasting is now CRISTA Media following a name change that went into effect September 27.
“Since 2008, CRISTA Broadcasting has steadily invested in digital platforms," shared Stan Mak, General Manager and Vice President of what is now CRISTA Media. "In addition to terrestrial radio, we’re providing alternative solutions to engage with our listeners and advertisers through a wide variety of digital capabilities."
In order to reflect these expanded capabilities, CRISTA Broadcasting felt it was necessary to switch to CRISTA Media.
Presently, CRISTA Media's digital capabilities include streaming, HD multi-casting, websites, mobile, texting, geo-targeting, search engine optimization, e-auctions and e-business directories.
This powerful combination of on-air radio and digital connections, they say, makes the CRISTA brand more accessible to listeners, and for advertising clients it expands the opportunities for creative and compelling campaigns.
Furthermore, the continued efforts to expand in the exploding digital world allows CRISTA to better serve their 970,000 weekly listeners in four different markets - Seattle, WA; Austin, WA; Bellingham, WA; and Fraser Valley, WA/Vancouver, British Columbia.
"Digital platforms allow radio stations to engage listeners in ways that weren’t possible before,” commented Mak.
According to CRISTA's announcement last week, the name change will be reflected across all CRISTA Media stations and digital platforms. These include KCMS SPIRIT 105.3 FM and AM630 KCIS in Seattle, KWPZ PRAISE 106.5 FM in Bellingham, KFMK SPIRIT 105.9 FM in Austin, and PURE MUSIC RADIO, a multi-market HD radio music service.
Published: October 3, 2013