KMA Direct Communications

Tom McCabe Chairman & CEO

KMA offers a wide range of marketing services to help your organization grow and accomplish your goals. Whether through direct mail, Internet services, broadcast, print, or data management and reporting, KMA can help you build lasting relationships with your donors and customers.

Chief Executive Officer Tom McCabe co-founded the company in 1984 with a clear vision. Prior to KMA, Tom had founded a marketing and fundraising company—International Marketing Group—and had been the direct marketing vice president for the largest direct-to-consumer insurance company in America. Tom wanted to bring his expertise to organizations doing life-changing work.

A Foundation for the Future

KMA grasps the future of fundraising. As competition for funds among organizations continues to increase, it’s critical to know the environment and where you’re heading.  It’s a matter of understanding the changing culture, the empowered donor, and emerging technologies—and then using that understanding to communicate in ways that work for today’s different generations and demographics, as well as the historically strong donors.

KMA’s Fullview 360™ is a proprietary marketing solution that helps you explore opportunities while avoiding unnecessary risks. It will increase your organization’s impact and bottom line.

At the core of Fullview are three elements:

1. Predictive Modeling and Analytics
    To determine optimal file segment (donor life cycle)
    and target audience selection

2. Return on Investment (ROI) Analysis
    To identify the most efficient media mix

3. Insightful Reporting and Analysis
    To enable sound decisions and roll-out success

FullView Marketing Solutions

Types of Research:
- Qualitative Market Research
- Customer & Donor Research
- Tactical Research (to get a “quick read” for campaign messaging) 

Areas of Assessment & Strategic Planning:
- Organizational Planning & Vision Casting
- 3-5 Year Forecasting & Projections
- Combined Data Analysis by Lifecycle
- Strategic Roadmap for Growth
- High-Value Concentration Targets & Opportunities
- Donor Satisfaction & File Health Reports

Digital Media Center

KMA has developed the Digital Media Center (DMC). It’s KMA’s own proprietary application that allows their clients to quickly gather and motivate their audience around a specific issue.  KMA’s DMC lets you harness the true power of the Internet by combining online communities with viral video.  

The DMC is designed to create a viral community that accelerates your user traffic and retention—two of the most difficult and expensive obstacles for any successful website.

Contact KMA

Call Travis Young at 800.562.4161, or email at tyoung@kma.com.