|Dr. Woodrow Kroll
President & Senior Bible Teacher
“Bible literacy is not a problem in the church, it is the problem.” –Woodrow Kroll
For seventy years, Back to the Bible has used radio to engage individuals in the life-changing power of God’s Word. While their vision for Bible engagement never changed, technology has changed. Now, Back to the Bible has expanded from radio to television, embraced the Internet and blogsosphere, social media, and even cell phone technology. Such advances have allowed Back to the Bible to meet people exactly where they are, giving those individuals the opportunity to engage God in a personal and meaningful way.
In that vein, the Center for Bible Engagement (CBE) serves as Back to the Bible’s window to the future. It is a research and development division that seeks to answer this question: Why do so many people own Bibles but so few read them? To answer that question, they go beyond statistics and consider the attitudes and behaviors that significantly transform a person’s relationship with God, in order to develop tools and resources that cultivate a love for the Bible.
The research of the CBE now fuels Back to the Bible, moving them both into the future. For example, after analyzing over 40,000 surveys, the CBE found that many people do not make the connection between reading the Bible and hearing from God. As a result, 411God was created. Once a day, users engage God through a minute of the Bible on their cell phone – a simple tool that creates a connection between Scripture and hearing from God.
A minute of Scripture isn’t the answer, but it’s a step in the right direction. Once a person understands the importance of Bible reading, they can move on to Powered by 4. This web-based community is another Bible engagement tool, birthed from research that demonstrated that reading the Bible four or more times a week results in significant life changes and a decrease in destructive behaviors. Thus Powered by 4 provides an interactive environment to read, discuss and live out God’s Word with other people.
These tools are just the beginning of a new day of ministry for Back to the Bible. Other new efforts are in various stages of development, and all their tools share one goal: leading people daily into a growing and passionate relationship with Jesus Christ through engagement with the Bible. The organization may be seventy years old, but their zeal for Scripture makes them one of the nation’s cutting-edge ministries. With an eye to the future and the combination of research and innovative technology, Back to the Bible will be an effective and life-changing ministry for years to come.