Award Criteria
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Radio Awards (must be NRB members and self-submissions are encouraged)
Rado Station of the Year
The Radio Station of the Year Award is presented to a radio station that is innovative, locally-focused, and effectively impacts their market through community service, promotions and marketing, outreach, ratings, and/or other means.
Radio Program of the Year
The NRB Radio Program of the Year Award is presented to a radio program that impacts the listener by being compelling, relevant, informative, personable, and entertaining, while demonstrating an authentic Christian faith.
Impact Award
The Impact Award will be presented to a person, station, program, network, or ministry that has illustrated over time a consistent and unique impact within the Christian radio industry, and/or to the Body of Christ as a whole. -
Television Awards (must be NRB members and self-submissions are encouraged)
Television Station of the Year (Full Power)
Station must display innovative and creative programming through its daily schedule, demonstrate sound financial decisions, be a force for the Gospel in its coverage of local Christian events, issues and stories, demonstrate a commitment to produce local programming to meet the spiritual needs of people within the TV station's broadcast area, and work in partnership with local churches and ministries to provide a media platform for voices unable to be heard elsewhere.
Television Station of the Year (Low Power)
With an understanding of budgetary restraints and broadcast limitations, the low power station should display innovative and creative programming through its daily schedule, demonstrate sound financial decisions, be a force for the Gospel in its coverage of local Christian events, issues and stories, demonstrate a commitment to produce local programming to meet the spiritual needs of people within the TV station's broadcast area, and work in partnership with local churches and ministries to provide a media platform for voices unable to be heard elsewhere.
Best Television Talk Show
The Best Television Talk Show should deal with important issues of the day, have guests who are engaging, authoritative and able to communicate effectively, engage the culture in a compelling way, demonstrate fidelity to the Word of God (including sound doctrine and Biblical teaching), and demonstrate an ability to embrace other ministry organizations in an effort to expand a Christ-centered influence in the culture.
Best Television Teaching Program
The Best Television Teaching Program should demonstrate creative use of the teaching format, adhere to sound doctrine and Biblical integrity as stated in the NRB Statement of Faith and Code of Ethics, and be uniquely innovative in presentation of the Gospel.
Best Television Special Programming
The Best Television Special will demonstrate a unique vision and perspective of an important current issue, display the highest standards of quality, creativity and innovative content, engage the culture as an effective witness from a Christian perspective, and show a compelling use of the medium from artistic and technical standpoints.
Best Television Mixed Media Campaign
The Best Television Mixed Media Campaign must consist of four to seven executions of a common theme. Including the base television example, the campaign may include expressing the message on multiple platforms such as social media, print, radio, interactive, web, applications and/or direct marketing executions of the theme. Use of the "Four Screens" - TV, Computer, Mobile and Environmental - is highly encouraged.
Best Television Commercial
The commercial shall not exceed 30 seconds in length and shall commercially promote a product, service, or organization. While the commercial content does not need to be evangelistic or of a discipling nature, the product, service, or organization that the commercial promotes shall be wholly consistent with the Christian world view. The commercial should be creative, innovative, and its call to action should be memorable to its intended audience. The commercial should effectively engage the audience by using the television medium from artistic, technical, and communicative standpoints.
Best Television Public Service Announcement
The Best Television Public Service Announcement award will go to the organization that produces a PSA that is designed to educate and inform the general public about a free public service that is offered by a Christian non-profit organization. The award will represent the best in technical quality, creativity, and present a compelling message about a public service. The length of the PSA shall be no less than fifteen seconds and shall be no longer than two minutes. -
Internet Awards (must be NRB members and self-submissions are encouraged)
Best Broadcast Website
This award honors the Internet website of a Christian radio or television station that shows excellence in design and content, is creative in presentation, and is effective in helping fulfill the broadcaster’s mission.
Best Ministry Website
This award honors the Internet website of a ministry or content producer that shows excellence in design and content, is creative in presentation, and is helping fulfill the ministry’s mission.
Best Use of Social Media
This award is presented to a Christian radio station, television station, ministry or other Christian organization that through strategic planning has effectively used the technology of Social Media for promotion of a product, service or group, thereby fulfilling the mission of the organization.
Most Creative Online Initiative
This award honors a Christian radio station, television station, ministry or other Christian organization that has used the world wide web in an imaginative or innovative way to advance their mission, message or project online.
Best Mobile Ministry Initiative
This award is presented to a Christian radio station, television station, ministry or other Christian organization that through strategic planning has effectively used mobile media for promotion of a product, service or group, thereby fulfilling the mission of the organization.
Best Use of Short Form Video
This award is presented to a Christian radio station, television station, ministry or other Christian organization that has used short-form online video (no longer than 3 minutes in length) for promotion of their message across the world wide web. -
International Awards
International Individual Achievement Award
This award is presented to a non-U.S. resident/citizen who demonstrates a strong personal commitment to proclaiming Christ through electronic media, working with integrity and faithfulness to influence a culture for Christ. (Does not have to be an NRB member.)
International Radio Ministry Award
This award is presented to an organization based outside the United States that excels in radio or audio ministry, exercising integrity and faithfulness to the cause of Christ, while demonstrating unusual effectiveness in impacting the target culture with the Gospel. (Does not have to be an NRB member.)
International Television Ministry Award
This award is presented to an organization based outside the United States that excels in television or video ministry, exercising integrity and faithfulness to the cause of Christ, while demonstrating unusual effectiveness in impacting the target culture with the Gospel. (Does not have to be an NRB member.)
International Innovation Award
This award is presented to an organization based outside the United States that excels in innovative uses of electronic media in the proclamation of the Gospel of Christ. (Does not have to be an NRB member.)
International Strategic Partnership Award
This award is presented to an NRB member that has forged an effective partnership with an indigenous ministry, marked by strategic planning and cooperation with indigenous co-workers, sensitivity to cultural distinctives, and an impactful Christian outreach in the target culture.
International Impact Award
This award is presented to a U.S.-based NRB member having a global impact for the cause of Christ through electronic media. -
Special Service Awards
NRB Hall of Fame
The National Religious Broadcasters Hall of Fame stands as a witness for current communicators, a showcase of warriors for Christ who live exemplary lives of valor and compassion, blazing trails and leaving paths for succeeding generations to follow. NRB's most prestigious award is presented to an individual NRB member for invaluable contribution to the field of Christian communications, exhibition of the highest standards and evidence of faithfulness in Christ. (This award may be presented posthumously.) For a listing of Hall of Fame recipients click here.
William Ward Ayer Award for Distinguished Service
Pioneer broadcaster and pastor William Ward Ayer was NRB's first president. Instrumental in the formation of the Association, Ayer drafted the Code of Ethics that formed the basis of evangelical response to the radio networks' threat against religious broadcasting in the 1940s. This award is presented to an individual NRB member with excellence and integrity for outstanding and significant contributions to the field of Christian communications.
Billy Graham Award for Excellence in Christian Communications
Billy Graham is the best-known broadcaster, pastor, and evangelist of his era. Dr. Graham exemplified a commitment to excellence, creativity, and biblical fidelity in his use of electronic communications in furtherance of the Gospel of Jesus Christ. The Billy Graham Award for Excellence in Christian Communications will be presented to a Christian organization that effectively and creatively uses multiple electronic media technologies in fulfillment of its mission, while maintaining fidelity to the message of love, redemption, and hope found in the Holy Scriptures.
Board of Directors Award
The Board of Directors award honors a Christian who demonstrates integrity, displays creativity and makes a significant impact on society. In recognition that broadcasting is not the only way to witness to the power of the Gospel, the award winner may or may not be in the field of electronic communications.
Milestone Award
Longevity in any field is becoming a rarity, and exemplary service in Christian broadcasting for 50 years -- or more -- is a feat worthy of recognition and applause. NRB desires to honor the industry pioneers who brought Christian communications to the place of respect and achievement it enjoys today. (Must be an active or retired NRB member.)
