Radio
1st Century Strategy for 21st Century Media: How Would Jesus and Paul Minister to Your Listeners?
Can a 1st Century communications strategy capture the heart of the 21st Century listener?
Dr. Paul Virts, with Northwestern Media/KTIS, says yes, it can. If you follow the communications strategies of Jesus and the Apostle Paul.
As broadcasters, we all want to do “good radio.” But what does that mean? Dr. Virts lays out a plan – based on Jesus' ministry – and five strategic operating principles to keep you well-balanced in your ministry.
Make plans to attend Dr. Paul Virts’ education session: “1st Century Strategy for 21st Century Media: How Would Jesus and Paul Minister to Your Listeners?” The session will be held on Monday, March 1, from 9:00 to 10:30 a.m.
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Who Do You Say I Am? Why Discovering the True DNA of Your Station’s Identity Is Important in Reaching Fractured Audiences Today
By the time Monday afternoon rolls around during the NRB convention, it’s tempting to write-off a session for a meeting, a cup of coffee, or even a quick nap. Don’t be tempted. That’s the time for one of the most important education sessions of the convention – a session discussing virtually everything your ministry says…is…or does. Still wonder if it’s for you? Consider this:
Do you navigate well between tradition and relevance? They often don’t complement one another.
Would everyone on your team have the same response to questions about your station?
Can a listener open up the Bible and see your station?
Is everything at your station (team, printing, website, on-air) in complete sync with the image you’re trying to portray?
You have a “brand”…whether you created it or not.
You’d love a free iPod Touch, and one will be awarded to someone attending this session!
If even one of those statements made you pause, you ought to join us for “Who Do You Say I Am? Why Discovering the True DNA of Your Station’s Identity Is Important in Reaching Fractured Audiences Today.” There, you’ll discover why knowing the true DNA of your ministry’s identity is vital in connecting with audiences and employees alike. Bruce Everhart from Moody Radio and Scott Taylor of New York City’s Star 99.1 provide insight with real life examples on discovering who you truly are, when to change that identity, how to do so, and what to expect. To learn more and begin dialoguing before we gather in Nashville, check out the session on Facebook or on the blog: http://yourstationdna.wordpress.com. We’ll be looking for you on Monday afternoon at 3:45 p.m.
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Today’s FCC Through the Looking Glass: What you REALLY need to know
What are the top issues your station faces under the new FCC? Get valuable take-home advice and action steps to keep your station in compliance with the FCC at this important educational session on Monday, March 1 from 10:45 a.m. to 12:15 p.m. at the NRB 2010 Convention & Exposition in Nashville, TN.
Today’s FCC has a different agenda than in previous years, and there is new thought on issues such as localism, spectrum reallocation and license renewal among others.
Be “in the know” when you attend “Today’s FCC Through the Looking Glass: What you REALLY need to know” during the upcoming NRB convention.
Scott Keegan, National Director, Underwriting and FCC Compliance Manager for Moody Radio, heads a discussion with four prominent FCC attorneys. Together, they’ll provide practical information that will help you better understand today’s FCC. Plus, each attorney will share their number one key action item for managers to put into practice as soon as they return to their stations.
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Innovation Exchange
You can’t teach an old dog new tricks …can you?
What about teaching your long-time radio staff how to thrive in the new media environment?
Get tips and timely advice to help your team adapt to new technologies when you attend the Innovation Exchange titled: “This would be the perfect radio station if it weren’t for the people.”
You’ll want to take part in this important roundtable discussion on Tuesday, March 2, 10:00-11:00 a.m. during the NRB 2010 Convention & Exposition in Nashville, TN.
During the event, you’ll get answers to questions like helping staff members develop new media skills or teaching trusted, long-time employees how to adapt to new media methods.
Facilitators include John Summerville of Trans World Radio, Jennifer Epperson of Moody Radio/WRMB, Tom Zahradnik from Sound of Life and Dr. Paul Virts from Northwestern Media.
Plan to get the tools you need to keep your staff on the cutting edge of new media. Attend the Innovation Exchange during NRB.
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NRB 2010 - Broadcast Essentials Workshops: Funding Broadcast Ministries in Tight Financial Times
Has the economic downturn affected your station’s budget?
How do you set Sharathon goals in the new economy? What do you tell your listeners if your Sharathon goals are not met?
Find out when you attend “Funding Broadcast Ministries in Tight Financial Times,” an NRB Broadcast Essentials Workshop on Monday, March 1 from 2:00 to 3:30 p.m. at the NRB 2010 Convention & Exposition in Nashville, TN. Get real world answers from three general managers who are grappling with these very issues, and who want to share their fundraising successes to help other stations increase revenues.
The workshop panel includes Tim McDermott, GM – KSBJ; Dick Whitworth, KWNI; and Floyd Turner, GM and Chief Engineer of WBGW.
For practical advice you can use in your ministry attend “Funding Broadcast Ministries in Tight Financial Times.”
Get involved with the NRB Radio Advisory Council, and enjoy the opportunity to connect with your colleagues in Christian Radio. You’ll learn from your peers and develop networking contacts you’ll be able to draw upon—no matter where you are in your career.
Twice a year the Advisory Council gathers: at the NRB Convention & Exposition and at the annual joint Advisory Council Meetings. For more information, contact Radio Committee Chairman, Tim McDermott using the form below to submit your inquiry.
Join in the discussion about radio on Facebook.
(Hosted by the Radio Committee)
